![]() There's a big finale at the school dance. There's a fantasy sequence involving a blender. Her boyfriend, Chocolate, confronts him in the cafeteria. His plans are derailed when he falls for Almond. Here it is: Banana is the new kid in school, looking to blend in. So, not only were we architecting a musical, we were orchestrating a channel launch.īut our first task was to sketch out the story of Breeze High: The Musical. One additional hurdle to negotiate: Almond Breeze wasn't on TikTok yet. Their voices would bring the characters to life. And we needed to give TikTok users a clearly defined role at least that part was a no brainer-we needed them to sing. The characters and even the sets needed to charm and delight. We knew if our project came off as too sell-y, for example, or too tossed together, it would be dismissed immediately. All you have to do is to show up authentically and earn their attention. The platform has music at its core, of course, and its baked-in mechanics make it easy and fun for people to participate. If a brand is looking to engage with consumers, TikTok is an amazing place to be. And along with fans of other Almond Breeze products, they're on TikTok talking about it. To say it's popular with consumers would be an understatement. The brief that started all this was for a product called Almond Breeze Blended with Real Bananas. And we want to smile-when a musical combines craftsmanship with self-awareness and humor, we get to be in on the joke and yet still tear up when true love prevails. Our next thought was: I would watch that.īecause let us face it: We all love musicals. So when a creative team on Almond Breeze came to us with an idea for a TikTok musical about a banana and an almond who fall hard for each other in high school, our first thought was: hmmm. For whatever reason, even the best ones require us to push past just a touch of embarrassment. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.Musicals are tricky business. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. The pattern element in the name contains the unique identity number of the account or website it relates to. ![]() The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.Ī variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. ![]() The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. It does not store any personal data.Īnalytical cookies are used to understand how visitors interact with the website. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.
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